Marketing is the activity and processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.* Successful marketing relies on an understanding of products, services, buyer behavior, promotion, communication and distribution.
Marketing graduates with a degree from Mount Aloysius College are well-prepared for a variety of positions and diverse career opportunities within the field of marketing. The program offers a mix of theory and real-world, hands-on experience, both in and out of the classroom.
*American Marketing Association, 2017