Marketing at Mount Aloysius College

Degrees type: Bachelor

Main Campus

Marketing is the activity and processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.* Successful marketing relies on an understanding of products, services, buyer behavior, promotion, communication and distribution.

Marketing graduates with a degree from Mount Aloysius College are well-prepared for a variety of positions and diverse career opportunities within the field of marketing. The program offers a mix of theory and real-world, hands-on experience, both in and out of the classroom.

*American Marketing Association, 2017

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Program Highlights

A mix of theory and hands-on experience
High-tech, job-based learning
Varied career path options
In-the-field internship opportunities

Career Opportunities

The marketing program helps graduates be successful in a variety of ever-evolving careers. Today’s marketers effectively utilize research, digital media, data analysis, and appropriate communication and messaging strategies.

It is increasingly important that marketing professionals have the skills and applicable knowledge necessary for flexibility in their fields. A marketing degree prepares students for opportunities and careers in:

Product Planning
Market Research
Retailing
Sales Promotion
Advertising
Customer Relations
International Marketing
Entrepreneurship
Ecommerce
Social Media Marketing
Digital Marketing Strategy
Content Marketing
Consumer Behavior

Courses

MGMT 117 – Principles of Management 3 Credits
FIN 220 – Corporate Finance 3 Credits
BUS 211 – Business Law I 3 Credits
BUS 212 – Business Law II 3 Credits
BUS 490 – Business Integrative Seminar 3 Credits
ACCT 101 – Accounting Principles I 3 Credits
ACCT 102 – Accounting Principles II 3 Credits
MKTG 250 – Principles of Marketing 3 Credits

MKTG 345 – Marketing Internship 3-12

or

BUS 340 – Business Communication and Professionalism 3

MKTG 392 – Introduction to Digital Media Editing 3 Credits
MKTG 394 – Introduction to Video Production 3 Credits
MKTG 472 – Marketing Research 3 Credits
MKTG 474 – Public Relations 3 Credits
MKTG 360 – Entrepreneurship 3 Credits
MKTG 362 – Introduction to Communication Media 3 Credits
MKTG 364 – Graphic Design 3 Credits
MKTG 370 – Consumer Behavior 3 Credits

Learn More in the Course Catalog

Internships

For Intern Hosts

Internship Supervisor Handbook

Intern Request Form (Employers)

Job Outlook

Market research analysts and marketing specialists

Employment of market research analysts is projected to grow 18 percent from 2019 to 2029, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across many industries.

*Bureau of Labor Statistics

Program Goals & Learning Outcomes

Students graduating with a Bachelor of Science degree with a major in Marketing will:

Demonstrate decision-making from an organizational perspective, integrating the traditional academic areas of accounting, finance, management, with the marketing function;
Integrate marketing theory with marketing practice, bridging the gap between the classroom and the workplace;
Develop analytical and interpersonal skills necessary for problem solving;
Learn how to manage marketing information, blending technological expertise with written and oral communication skills; and
Develop the technical skills necessary to begin a career in professional marketing.