Degrees type: Bachelor
Main Campus
Marketing is the activity and processes of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.* Successful marketing relies on an understanding of products, services, buyer behavior, promotion, communication and distribution.
Marketing graduates with a degree from Mount Aloysius College are well-prepared for a variety of positions and diverse career opportunities within the field of marketing. The program offers a mix of theory and real-world, hands-on experience, both in and out of the classroom.
*American Marketing Association, 2017
Program Highlights
A mix of theory and hands-on experience
High-tech, job-based learning
Varied career path options
In-the-field internship opportunities
The marketing program helps graduates be successful in a variety of ever-evolving careers. Today’s marketers effectively utilize research, digital media, data analysis, and appropriate communication and messaging strategies.
It is increasingly important that marketing professionals have the skills and applicable knowledge necessary for flexibility in their fields. A marketing degree prepares students for opportunities and careers in:
- Product Planning
- Market Research
- Retailing
- Sales Promotion
- Advertising
- Customer Relations
- International Marketing
- Entrepreneurship
- Ecommerce
- Social Media Marketing
- Digital Marketing Strategy
- Content Marketing
- Consumer Behavior
Major Course Requirements
- MKTG 250 – Principles of Marketing 3 Credits
- MKTG 360 – Entrepreneurship 3 Credits
- MKTG 362 – Introduction to Communication Media 3 Credits
- MKTG 364 – Graphic Design 3 Credits
- MKTG 370 – Consumer Behavior 3 Credits
- MKTG 392 – Introduction to Digital Media Editing 3 Credits
- MKTG 394 – Introduction to Video Production 3 Credits
- MKTG 472 – Marketing Research 3 Credits
- MKTG 345 – Marketing Internship 3-12 Credits
- MKTG 474 – Public Relations 3 Credits
- ACCT 101 – Accounting Principles I 3 Credits
- ACCT 102 – Accounting Principles II 3 Credits
- BUS 211 – Business Law I 3 Credits
- BUS 212 – Business Law II 3 Credits
- BUS 490 – Business Integrative Seminar 3 Credits
- FIN 220 – Corporate Finance 3 Credits
- MGMT 117 – Principles of Management 3 Credits
Market research analysts and marketing specialists
Employment of market research analysts is projected to grow 18 percent from 2019 to 2029, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across many industries.
Students graduating with a Bachelor of Science degree with a major in Marketing will:
- Demonstrate decision-making from an organizational perspective, integrating the traditional academic areas of accounting, finance, management, with the marketing function;
- Integrate marketing theory with marketing practice, bridging the gap between the classroom and the workplace;
- Develop analytical and interpersonal skills necessary for problem solving;
- Learn how to manage marketing information, blending technological expertise with written and oral communication skills; and
- Develop the technical skills necessary to begin a career in professional marketing.
Watch a video about what to expect when visiting Mount Aloysius.
Watch a video about the interdisciplinary community practicum course that is offered at the Mount.
Faculty & Staff
Jodi Blubaugh
Assistant Professor of Business Administration, Internship Coordinator
Cathleen Golden
Chairperson Business Department, Associate Professor of Business Administration, MBA Coordinator
Christopher Mingyar
Assistant Professor of Accounting and Business Administration/Coordinator of Assessment & Accreditation for the Business Department
Michael Shipman, CPA
Instructor for Accounting
Upcoming Admissions Events
Still have questions?
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Admissions Office
Main Administration Building
7373 Admiral Peary Highway
Cresson, PA 16630
(814) 886-6383
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