Marketing
at Mount Aloysius College
Bachelor’s Degree
Successful marketing professionals effectively utilize research, digital media, data analysis, and appropriate communication and messaging strategies. Marketing graduates with a degree from Mount Aloysius College are well-prepared for a variety of positions and diverse career opportunities within the field of marketing.
Marketing students at the Mount gain experience in a wide variety of areas, including:
Modern marketers need to be flexible and creative, ready to pivot directions at any moment to utilize new and evolving technologies. A degree in marketing from Mount Aloysius will help you achieve that and so much more.
Program Highlights
Meet Nate, a Mountie marketing alum who uses the skills he learned in class to promote his own clothing company
Courses Designed to Prepare You for Your Career
The Mount’s marketing program is designed to not only provide you with the knowledge and skills to help you be successful in future jobs, but to help you explore your passions and expand your horizons. Check out more information about the opportunities available to you.
Quick Facts About the Marketing Program at Mount Aloysius
- Bachelor’s degree program (4 years to complete)
- Minors available
- Choose the 4+1 option to receive your bachelor’s degree and MBA in as few as 5 years
- Fully accredited program through the ACBSP
- Competitive internships with full-time hiring potential
Marketing students are able to tailor their education via our business-related minors. Students can declare a minor in:
- Accounting
- Healthcare Administration
- Human Resource Management
- Sports Management
- Supply Chain Management
Learn more about these minors and check out the full list on our catalog!
It is increasingly important that marketing professionals have the skills and applicable knowledge necessary for flexibility in their fields. A marketing degree prepares students for opportunities and careers in:
- Product Planning
- Market Research
- Retailing
- Sales Promotion
- Advertising
- Customer Relations
- International Marketing
- Entrepreneurship
- Ecommerce
- Social Media Marketing
- Digital Marketing Strategy
- Content Marketing
- Consumer Behavior
Mountie marketing majors have found successful careers at:
- Shell Bay Club
- Penn State Altoona
Employment of market research analysts is projected to grow 19 percent from 2021 to 2031, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across many industries.
Source: Bureau of Labor Statistics
Internships offer Mountie marketing majors unique opportunities to learn in the field and to gain real-world experience in the aspects of marketing they’re really interested in. An internship offers real-world exposure to daily marketing operations, allowing students to apply the skills they’ve learned in the classroom and network for their future careers. Many of our students receive job offers as a direct result of their internships.
Mounties have completed internships at:
- Johnstown Airport
- Damin Printing
- Alleghenies United Cerebral Palsy
Students graduating with a Bachelor of Science degree with a major in Marketing will:
- Demonstrate effective communication skills appropriate for the business environment;
- Demonstrate effective interpersonal skills suitable for working in collaborative settings;
- Solve problems requiring quantitative and/or qualitative analysis;
- Develop comprehensive foundation in the concepts and practices of the core areas of business;
- Analyze business or organizational situations using ethical approaches to decision making;
- Demonstrate career readiness through experiential learning;
- Apply basic marketing concepts and practices; and
- Demonstrate competency in modern marketing methods and systems.
Meet the Faculty & Staff
Jodi Blubaugh
Associate Professor of Business Administration, Internship Coordinator
John Brooks
Assistant Professor of Accounting
Cathleen Golden
Associate Dean of Continuing Education & Strategic Partnerships, Professor & Chairperson - Business Department
Justin Houseknecht
Assistant Professor of Business Administration, MBA Coordinator
Christopher Mingyar
Assistant Professor of Accounting and Business Administration
Hands-On Learning Opportunities within the Business Program
The Mount’s business programs are designed to offer students unique opportunities to expand their skills in the field. In partnering with local businesses, students get to see how businesses are run in real life, from operations to marketing. Some of the businesses students have worked with include:
Accreditation & Program Resources
The Accreditation Council for Business Schools and Programs (ACBSP) is a specialized accreditation association that reviews the quality and integrity of business degree programs. ACBSP accredits accounting, business, and business-related programs at the associate, baccalaureate, master’s, and doctoral degree levels worldwide.
- ACBSP offers an accreditation process uniquely focused on teaching excellence and student outcomes. Because the council believes ACBSP success is driven by the success of its members, ACBSP officers and members align those programs and the accreditation process to meet the individual needs of each member.
- ACBSP promotes continuous improvement and recognizes excellence in the accreditation of business education programs around the world.
- ACBSP acknowledges the importance of scholarly research and inquiry and believes that such activities facilitate improved teaching. ACBSP encourages faculty involvement within the contemporary business world to enhance the quality of classroom instruction and to contribute to student learning.
Operations and Support Results (ACBSP Standard 7.1b)
ACBSP Accredited Programs – Student Achievement Data for the Last Five Academic Years
Please click to review detailed enrollment, retention, and graduation data for the Marketing (BS) program.
Affordable Tuition
Make an investment in your future with a quality, career-focused education at an affordable rate. Plus, check out our scholarships and institutional aid opportunities–99% of Mountie students receive some form of financial aid!
Questions?
Our admissions counselors are here to answer any questions you may have!
Email: admissions@mtaloy.edu
Phone: 814-886-6383